Groceries, the Guys, and Gen X
Anatomy of a Landslide Win
The “three G’s” forged the winning formula that sends Donald Trump back to the White House in the greatest political comeback in American history, and with the benefit of a GOP Congress, too.
Admittedly, lots of factors play into a win of this magnitude. For example, Kamala’s open border caused tangible angst across the land, and the corruption of her backroom coronation as nominee elicited widespread suspicion among voters.
But, in the end, three powerful macro forces coalesced to deliver a huge win for Trump specifically, and the America First movement broadly: grocery prices, the votes of fed-up guys (meaning males), and the huge outperformance for Trump among middle-aged Gen X voters.
Groceries
Throughout history and across the globe, rising food prices often produce political earthquakes, from the French Revolution to the Arab Spring to this 2024 election blowout in America. Even advanced nations like the United States are not immune to this reality.
Despite that clear history, the media mavens of New York and DC newsrooms seemed almost oblivious to this intense crisis of Bidenomics, which Kamala Harris clearly co-owned. Why this indifference? Well, rising food prices might create a mild annoyance for the credentialed Ruling Class powerbrokers, but for working-class America, the pain at the grocery store is palpable and, often, life changing.
I have made this point about groceries repeatedly over the last year.
How did I know that soaring food prices would compel voters to reject Harris and Biden? Well, first, I did extensive polling on the issue. Second, I spent many weeks in the swing states visiting regular citizens and actually listening to them, a task that’s seemingly beneath the grandees of the corporate media. I then produced articles and documentaries on this subject that went mega-viral across social media platforms.
Guys
Men revolted, en masse, against the radical feminism that now dominates the Ruling Class of America generally, and the Democrat Party particularly. This extreme form of feminism is not based on lifting females up, but rather upon demonizing boys and men. Just as bad, it ultimately harms girls and women – sometimes physically so – by rejecting the basic realities of the two sexes.
For instance, insisting that males be allowed to invade female sports, contradicts any semblance of common sense and places girls in unjust and dangerous situations. Consistent with that absurd agenda of gender confusion, Kamala’s support of taxpayer-funded sex change operations for illegal aliens and incarcerated criminals proved to be a brutal political hurdle for the Democrats.
Thankfully, boys and young men start to rebel culturally and politically against this madness. They are tired of being lectured to by “important” people in classrooms and at legacy media platforms, know-it-alls who constantly deride masculinity as somehow “toxic.”
In reality, authentic masculinity creates a society of order and progress. The tasks of protecting the vulnerable and physically building great projects, they fall predominately to men – and the masculinity of those men should not only be tolerated, but actually venerated!
Broadcaster Megyn Kelly gets this point as insightfully as any woman with a significant public platform. In the close days of the campaign, she spoke next to President Trump at one of his rallies and called for an immediate end of the culture war against boys and men, largely waged by the hyper-feminized Democrat Party. She remarked that Trump “will look out for our forgotten boys and men too!”
Men responded and created a political revolt. They voted overwhelmingly for President Trump, and especially working-class men and Latino men. I will provide much more content on that issue of “Bad Hombres” securing the win for Trump in the coming days and months. But, in the wake of this momentous win, time to channel a big 1980’s hit song: “let’s hear it for the boys.”
Generation X
Speaking of the 1980’s, the generation that largely came of age in the 1980’s just saved this country. Specifically, voters ages 50-64 delivered the entirety of Trump’s incredible popular vote victory. ALL OF IT.
Every other age group either tied or produced a slight Harris win. But those of us in our 50’s and early 60’s voted in huge (yuge) numbers and put up a gigantic +13% triumph for President Trump, sweeping him back into office as the 47th president.
What explains this generational divide, where Trump massively captured the middle of the age bracket, while losing younger voters and tying among older voters? Well, a lot of the explanation does indeed flow from the 1980’s.
This “throwback” analysis does not involve some sappy sentimentally, but rather a genuine and fact-based longing for a return to an America that was better, more prosperous, and more sane than the current state of the nation. In the 1980’s, America was confident, middle-class households enjoyed broad prosperity, free speech was still considered a hallmark of American life, and the complementarity of the two sexes was just a fact of life.
So, those of us in Gen X, we voted overwhelmingly for Trump and against a radicalism that degrades the pillars of society. We are workers, still, not retired, and highly cognizant of the erosion of middle-class prosperity. We also have decades of life, bringing the wisdom necessary to reject the agenda of the Democrats and their allies in Ruling Class positions of power.
So, it is time for tangible reforms like affordable groceries again. It is time to end the offensive culture war on boys and men. And, it is time to return America to a stature and prosperity that actually exceeds the successes of decades past.
Steve Cortes is former senior advisor to President Trump and JD Vance, former commentator for Fox News and CNN, and president of the League of American Workers, a populist right pro-laborer advocacy group.